Job Description

Director, Brand Marketing at USAA summary:

The Director of Brand Marketing leads the development and execution of multichannel marketing strategies to elevate and promote the brand, leveraging market research and data analysis to inform decisions. This role involves managing a team, collaborating cross-functionally, overseeing marketing budgets, and ensuring compliance in a regulated environment. The position is based in San Antonio, TX, requiring 8+ years of progressive marketing experience and strong leadership skills within consumer-centric industries, preferably financial services or fintech.

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As a dedicated Director, Brand Marketing, you will develop marketing plans and strategies that promote the brands’ products and services in a way that elevates the brand. You will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations or in the moment adjustments to help deliver against brand business / marketing objectives.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based in the San Antonio, TX office. Relocation assistance is available for this position.

What you'll do:

• Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities.
• Manages collaborative working relationships with Business Partners and Marketing.
• Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.
• Provides status updates on marketing, sales and service activities to key stakeholders.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Lead integrated team in the development of multi-channel creative campaigns to motivate audience to “take action".
• May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership.
• Monitor market trends, research consumer markets and competitors’ activities that help support development of marketing strategies.
• Responsible for leading and guiding team in managing assigned Marketing budget(s).
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of progressive related experience required.
• 3 or more years of direct team lead or management experience required.
• Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities.

What sets you apart:

• 10 or more years of brand and/or lifecycle marketing experience, including leadership at the enterprise or portfolio level
• External experience from a scaled, consumer-centric organization (financial services, fintech, insurance, or loyalty-driven brands preferred)
• Experience driving onboarding, loyalty, and rewards strategies that improve engagement and retention
• Strong brand strategist with the ability to translate brand promise into clear product and experience narratives
• Deep expertise in customer/member lifecycle marketing and data-informed decision making
• Experience operating in complex, regulated environments
• Demonstrated ability to build and elevate marketing capabilities, teams, and ways of working across strategy, creative and channel (media and owned)
• Strong cross-functional leader able to influence product, digital, analytics, and compliance partners
• US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $127,310 - $243,340.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Keywords:

brand marketing, marketing strategy, multichannel campaigns, customer lifecycle marketing, market research, team leadership, financial services marketing, brand awareness, ROI analysis, cross-functional collaboration

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