Job Description

About the Role

Were seeking a strategic and creative Social Media Manager to take the lead in shaping and executing our organic social media strategy across platforms like TikTok, Instagram, Facebook, X, and emerging channels. This role is ideal for someone who thrives at the intersection of digital storytelling, community building, and performance-driven content.

This is a unique opportunity to build community from the ground up within a fast-growing company at the forefront of culture. Youll work alongside seasoned creatives, marketers, and product minds all passionate about redefining how audiences engage with news, sports, pop culture and markets. If you love working in a fast-paced, results-driven environment and believe in the power of social to build culture, wed love to hear from you.

Key Responsibilities

• Strategic Ownership: Lead the planning and execution of content strategies tailored to each social channel, aligning them with overall business goals and brand tone.
• Channel Development: Drive follower growth, engagement, and retention across all organic social platforms by understanding and leveraging the unique culture and trends of each space.
• Content Programming: Collaborate with internal creatives and external partners to develop high-impact, native-first social assets, series, and editorial initiatives.
• Campaign Execution: Manage campaign launches, product rollouts, and platform-specific promotions, ensuring a unified brand voice.
• Content Calendar Management: Maintain an organized, always-visible calendar using tools like Airtable or similar platforms to align stakeholders across functions.
• Performance Reporting: Monitor and report on KPIs, synthesizing insights to inform ongoing strategy and maximize reach and effectiveness.
• Trend Forecasting: Stay current on platform updates, creator trends, and storytelling formats to innovate and evolve our content approach in ways that resonate with the customer and beyond.

Who You Are

• A social native with 7+ years of experience in social media strategy and execution, preferably in tech, entertainment, betting, gaming, or sports.
• Youve successfully grown social channels and built engaged communities through platform-first, content-led approaches.
• Deep knowledge of TikTok, Instagram, YouTube, X (Twitter), Reddit, Discord, and Facebook with a nuanced understanding of what performs where and why.
• Strong collaborator with experience briefing creative teams and working with influencers and creators to produce scroll-stopping content.
• Copy-savvy and visually intuitive you understand how to translate a brands identity into compelling text, imagery, and motion across social.
• Comfortable working in social management platforms (e.g., Sprinklr, Sprout, Later) and performance tracking tools.
• Bonus points if youve worked in the betting, casino, or real money gaming space, with awareness of legal guidelines, platform policies, and industry best practices.
• Willingness to travel for activations, content shoots, and team events.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Our platform enables fans to Buy, Collect, and Bet across a diverse range of products and digital assets, with a global footprint and a commitment to enhancing the fan experience.

Job Tags

Similar Jobs