McDonald's is focused on leveraging technology and innovation to enhance the customer experience through its growth strategy, Accelerating the Arches. This role involves overseeing data integrations for the marketer customer data platform, ensuring marketers have accurate and real-time data to engage customers effectively. The position requires collaboration with various teams to define requirements and build solutions that support the overall marketing strategy. By utilizing AI and data-driven approaches, the company aims to streamline operations and improve customer interactions across its global brand.
The role requires a minimum of 5-10 years of relevant experience in customer data platforms or marketer activation tools, along with a bachelor's degree in an analytical field. Candidates should demonstrate experience in product management and managing complex, cross-functional projects. Strong analytical skills and the ability to communicate effectively with various stakeholders are essential. The candidate should also be self-motivated, detail-oriented, and passionate about technology and innovation.
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McDonald's Corporation emphasizes technology and digitization as central to its operations and growth, under the Accelerating the Arches strategy which focuses on Delivery, Digital, Drive Thru, and Development as growth pillars. It is recognized for its innovative implementations in the global omni-channel restaurant domain, being honored in lists like Fortune's Most Admired Companies and Fast Company's Most Innovative Companies. The Technology organization within McDonald's leads the digitization effort, leveraging AI and edge computing amongst other latest innovations, to tackle technology innovation challenges at a massive scale. Employees at McDonald's are part of a global team working on technology solutions that significantly impact the customer and employee experience, offering exciting career paths for technologists.
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